Eric
Majors
VP Marketing · Fractional CMO · Brand Strategist
I build marketing engines that grow brands, move culture, and deliver measurable results. A decade of leading brand strategy, commercial growth, and high-performance teams at Fortune 500 companies — and a relentless belief that marketing done right changes everything.
Where I’ve Operated
VP, Marketing
Rebuilt the marketing function from the ground up — restructuring team, reallocating budget, and reorienting strategy around performance and customer growth. Delivered the company’s first growth quarter in over two years and achieved 10 consecutive months of customer file growth. Tripled TV response rates across channels.
Senior Director, Brand Marketing — North America
Led the $3B North America brand marketing business. Delivered 8 consecutive quarters of growth. Produced “Hype for Holidays” — 3 billion impressions, 2X ROAS — and landmark brand partnerships with the NBA, Nike, adidas, and DraftKings. Also served as Chief of Staff to the CEO across a $9B enterprise with 50,000 employees.
Senior Project Manager, Commercial Strategy — Chief of Staff
Strategic right hand to the CCO, driving commercial strategy, cross-functional alignment, and executive decision-making across a global $20B+ brand. Operated at the intersection of brand, sales, and organizational design.
Brand Strategy
Led quantitative and qualitative research studies to support brand strategies, test new ideas, and develop revenue-driving initiatives across the full portfolio — Urban Outfitters, Anthropologie, and Free People.
Investment Banking
Built the analytical and financial rigor that now informs every business decision. Learned to model, stress-test, and pressure-check strategies against hard numbers — a discipline that separates great marketers from great business leaders.
“The marketers who win in the AI era won’t be the ones who understand the technology best — they’ll be the ones who understand people best and use AI to reach them at scale. Data tells you what happened. Instinct tells you what matters. AI is the bridge.”
Work That Made Headlines
The Foundation
One of the top business programs in the world. Wharton sharpened how I frame problems, stress-test strategy, and lead cross-functional decision-making at the highest level.
FAMU — one of the nation’s premier HBCUs. Where ambition meets legacy. The foundation that made everything else possible.
Beyond the Resume
I’m drawn to organizations at inflection points — brands that need clarity, direction, and infrastructure. Not maintenance mode. Transformation mode. Give me a brand that needs to matter again.
I believe in playing the long game when it comes to building lasting and enduring brands that consumers love. My approach to marketing hinges on curiosity, courage, and commitment.
Husband and Father are my most important roles. Faith and family ground every other decision, including how I lead, what I say yes to, and what success actually means.
Get In Touch With Me
If you’re building something exceptional and need a marketing leader who can drive real growth — let’s talk.