Eric
Majors
VP Marketing | Fractional CMO | Brand Strategist
I build marketing engines that grow brands, move culture, and deliver measurable results. A decade of leading brand strategy, commercial growth, and high-performance teams at Fortune 500 companies — and a relentless belief that marketing done right changes everything.
Where I’ve Operated
Rebuilt the marketing function from the ground up — restructuring team, reallocating budget, and reorienting strategy around performance and customer growth. Delivered the company’s first growth quarter in over two years and achieved 10 consecutive months of customer file growth. Tripled response rates across channels.
Led the $3B North America brand marketing business with a 30+ person team. Delivered 8 consecutive quarters of growth. Produced “Hype for Holidays” — 3 billion impressions, +103% ROAS — and engineered landmark brand partnerships with the NBA and DraftKings. Also served as Chief of Staff to the CEO across a $9B enterprise with 50,000 employees.
Strategic right hand to the CCO, driving commercial strategy, cross-functional alignment, and executive decision-making across a global $20B+ brand. Operated at the intersection of brand, sales, and organizational design.
Led quantitative and qualitative research studies to support brand strategies, test new ideas, and develop revenue-driving initiatives across the full portfolio of brands — Urban Outfitters, Anthropologie, and Free People.
Built the analytical and financial rigor that now informs every business decision. Learned to model, stress-test, and pressure-check strategies against hard numbers — a discipline that separates great marketers from great business leaders.
The Numbers That Matter
How I Think About Marketing
The brands that win long-term invest in equity before they need it. Great creative, consistent storytelling, and a point of view aren’t overhead — they’re the moat. I build brand like I build a business case: with rigor, conviction, and a clear ROI.
I came up in investment banking. Numbers are in my blood. But the best marketing decisions sit at the intersection of what the data confirms and what a sharp creative instinct bets on first. I don’t choose between them.
Marketing that resonates doesn’t interrupt culture. It joins it, reflects it, sometimes leads it. From Foot Locker’s NBA integration to Tommy John’s repositioning, I look for the seam where brand truth and cultural moment overlap.
I’ve led teams of 30+. The quality of the work is a ceiling set by the quality of the people and clarity of direction. My job as a leader is to hire sharp, align fast, and remove friction — then get out of the way.
The Foundation
Beyond the Resume
I’m drawn to organizations at inflection points — brands that need clarity, direction, and infrastructure. Not maintenance mode. Transformation mode. Give me a brand that needs to matter again.
I believe in playing the long game when it comes to building lasting and enduring brands that consumers love. My approach to marketing hinges on curiosity, courage, and commitment.
Husband and Father are my most important roles. Faith and family ground every other decision, including how I lead, what I say yes to, and what success actually means.
Get In Touch With Me
If you’re building something exceptional and need a marketing leader who can drive real growth — let’s talk. Drop your details below and I’ll follow up personally.